Luna & Leo's Sharing and Caring World: Orton-Gillingham Decodable Books That Make Reading Magical

Teaching Phonics, Building Character, Celebrating Neurodiversity

Revolutionary Decodable Readers for Children with Dyslexia

Luna & Leo's Sharing and Caring World is a groundbreaking 44-book series combining rigorous Orton-Gillingham phonics instruction with captivating storytelling, beautiful coloring pages, and meaningful character education. Each book teaches one of the 44 English phonemes while featuring Luna—a neurodivergent first grader with wild hair full of butterflies—as she navigates adventures that teach reading skills AND virtues like kindness, courage, and compassion.

What Makes Luna & Leo Different?

Evidence-Based Orton-Gillingham Methodology

Every book in the Luna & Leo series follows the proven Orton-Gillingham approach—the gold standard for teaching children with dyslexia and reading difficulties. Our carefully controlled decodable texts ensure children practice only the phonemes they've learned, building confidence with every page.

Authentic Neurodivergent Representation

Luna isn't a character who needs to be "fixed." She's on the autism spectrum, and her unique way of seeing the world is her superpower. Children who learn differently finally see themselves as heroes in stories that celebrate neurodiversity while teaching essential reading skills.

Character Education Integrated Seamlessly

Inspired by the McGuffey Readers, each Luna & Leo book teaches a core virtue—kindness, perseverance, honesty, courage, gratitude, and more. Children don't just learn to decode words; they learn to be good humans.

Interactive Coloring Book Format

Every story includes beautiful, detailed illustrations designed specifically for coloring. This multisensory approach engages children's hands and minds simultaneously, making learning more effective and enjoyable.

Dual Reading Levels

Each book contains a simple decodable section for children to read independently AND an enriched version for parents to read aloud, providing vocabulary development and comprehension practice.

Perfect For:
Children with Dyslexia (ages 5-8): Structured, systematic phonics instruction
Struggling Readers: Builds confidence with truly decodable text
Neurodivergent Children: Positive autism and ADHD representation
Homeschool Families: Complete Orton-Gillingham curriculum
Reading Specialists & Tutors: Professional intervention materials
Special Education Teachers: Engaging resources for diverse learners
Parents Seeking Character Education: Virtue-based stories that teach values

Luna & Leo's 44 English Phonemes Reference Sheet
Teaching Phonics, Building Character, Celebrating Neurodiversity
Revolutionary Decodable Readers for Children with Dyslexia
Luna & Leo's Sharing and Caring World combines rigorous Orton-Gillingham phonics instruction with captivating storytelling and meaningful character education. Luna is a neurodivergent first grader with wild hair full of butterflies, and Leo is her preschooler companion. Together, they navigate adventures that teach reading skills AND virtues like kindness, courage, and compassion.
CONSONANT PHONEMES
/p/ Voiceless Bilabial Plosive
Spelling patterns: p, pp
Sight words: put, pull, people
CVC/Other words: pat, pen, pig, pop, cup, map, happy, apple
Luna picks pretty purple pansies while Leo plays with his pet puppy in the park.
/b/ Voiced Bilabial Plosive
Spelling patterns: b, bb
Sight words: be, but, by, because
CVC/Other words: bat, bed, big, box, cub, web, rabbit, bubble
Brave Luna and her brother Leo build a beautiful birdhouse with bright blue blocks.
/t/ Voiceless Alveolar Plosive
Spelling patterns: t, tt, ed
Sight words: the, to, that, they
CVC/Other words: top, ten, tip, tap, cat, bat, butter, little
Thoughtful Luna teaches Leo to tie his tiny tennis shoes tight before teatime.
/d/ Voiced Alveolar Plosive
Spelling patterns: d, dd, ed
Sight words: do, did, down, day
CVC/Other words: dad, dog, dig, mud, red, daddy, puddle
Determined Luna and Leo dance in the daisies during their delightful day outdoors.
/k/ Voiceless Velar Plosive
Spelling patterns: c, k, ck, ch, qu
Sight words: can, come, could, because
CVC/Other words: cat, key, kick, back, duck, lucky, school
Curious Luna and Leo collect colorful coins and keep them in a cozy cookie jar.
/g/ Voiced Velar Plosive
Spelling patterns: g, gg, gh
Sight words: go, good, give, again
CVC/Other words: got, gap, gum, big, dog, giggle, wiggle
Gentle Luna and Leo gather golden grapes and give them generously to their good friends.
/f/ Voiceless Labiodental Fricative
Spelling patterns: f, ff, ph, gh
Sight words: for, from, of, off
CVC/Other words: fan, fun, fox, if, leaf, coffee, phone
Funny Luna and Leo find four friendly frogs floating freely on fresh flowers.
/v/ Voiced Labiodental Fricative
Spelling patterns: v, ve
Sight words: very, have, give, love
CVC/Other words: van, vet, vat, five, save, seven, river
Vivacious Luna visits Leo's village where violets bloom in lovely violet vases.
/θ/ Voiceless Dental Fricative
Spelling patterns: th
Sight words: the, think, three, nothing
CVC/Other words: thin, thick, path, math, birthday, everything
Thoughtful Luna thinks of thirty-three things to thank Leo for on Thursday.
/ð/ Voiced Dental Fricative
Spelling patterns: th
Sight words: the, this, that, they
CVC/Other words: then, them, with, breathe, feather, weather
Luna and Leo love the smooth leather book that tells them about their favorite things.
/s/ Voiceless Alveolar Fricative
Spelling patterns: s, ss, c, ce, se
Sight words: see, said, some, school
CVC/Other words: sun, sit, yes, bus, kiss, city, nice
Sweet Luna and Leo sit silently watching six swans swim in the sunny stream.
/z/ Voiced Alveolar Fricative
Spelling patterns: z, zz, s, se
Sight words: is, his, has, because
CVC/Other words: zip, zoo, buzz, dogs, runs, zero, pizza
Luna zips around the zoo with Leo, buzzing with excitement like busy buzzing bees.
/ʃ/ Voiceless Postalveolar Fricative
Spelling patterns: sh, ti, ci, si
Sight words: she, should, wish, finish
CVC/Other words: ship, shop, fish, wash, nation, ocean
Luna shows Leo how to share shiny shells they found by the shimmering seashore.
/ʒ/ Voiced Postalveolar Fricative
Spelling patterns: ge, s, si, zi
Sight words: usually, measure, treasure, vision
CVC/Other words: beige, garage, leisure, pleasure, decision
Luna measures the treasure with pleasure while Leo enjoys their leisure time together.
/h/ Voiceless Glottal Fricative
Spelling patterns: h, wh
Sight words: he, his, have, who
CVC/Other words: hat, hit, hop, behind, happy, whole
Happy Luna helps Leo hop high on the hill behind their humble home.
/m/ Voiced Bilabial Nasal
Spelling patterns: m, mm, mb
Sight words: me, my, come, some
CVC/Other words: mat, mom, mix, arm, swim, summer, lamb
Luna and Leo make marvelous music with their magical musical instruments every morning.
/n/ Voiced Alveolar Nasal
Spelling patterns: n, nn, kn, gn
Sight words: no, not, an, than
CVC/Other words: net, nap, fun, run, funny, knee, sign
Nice Luna and Leo never need to be nervous about making new neighborhood friends.
/ŋ/ Voiced Velar Nasal
Spelling patterns: ng, n
Sight words: long, something, nothing, bring
CVC/Other words: ring, sing, hang, young, strong, finger
Luna sings a long song while Leo rings the strong bell hanging in the morning.
/l/ Voiced Alveolar Lateral
Spelling patterns: l, ll
Sight words: like, look, let, little
CVC/Other words: lap, leg, hill, ball, yellow, silly
Loving Luna and Leo laugh loudly while looking at lovely ladybugs on lilac leaves.
/r/ Voiced Alveolar Approximant
Spelling patterns: r, rr, wr
Sight words: are, right, very, over
CVC/Other words: red, run, car, for, carry, write
Luna reads really remarkable stories while Leo runs around the room with pure joy.
/w/ Voiced Labial-Velar Approximant
Spelling patterns: w, wh, u
Sight words: we, with, what, where
CVC/Other words: wet, win, wow, away, quick, penguin
Wise Luna wonders why Leo always wants to wiggle and wave when walking outdoors.
/j/ Voiced Palatal Approximant
Spelling patterns: y, i, j
Sight words: yes, you, your, yesterday
CVC/Other words: yet, yard, onion, cute, few, jump
Young Luna and Leo yell with joy when they see the beautiful yellow yacht yesterday.
/tʃ/ Voiceless Postalveolar Affricate
Spelling patterns: ch, tch, t
Sight words: much, such, which, teacher
CVC/Other words: chip, chat, rich, watch, nature, picture
Cheerful Luna teaches Leo to choose chocolate chips for their charity lunch project.
/dʒ/ Voiced Postalveolar Affricate
Spelling patterns: j, g, dge
Sight words: just, jump, large, change
CVC/Other words: jam, joy, age, edge, magic, gentle
Joyful Luna and Leo jump with glee when they see the gentle giraffe at the edge of the jungle.
VOWEL PHONEMES
/æ/ Near-Open Front Unrounded Vowel (Short A)
Spelling patterns: a
Sight words: at, an, and, can
CVC/Other words: cat, bat, hat, map, sad, glad, apple
Happy Luna and Leo catch the fat cat that sat on the magic mat in their classroom.
/ɛ/ Open-Mid Front Unrounded Vowel (Short E)
Spelling patterns: e, ea
Sight words: get, let, red, said
CVC/Other words: pet, bed, ten, wet, bread, head
Leo gets the red pen to help Luna when she needs to spell words correctly.
/ɪ/ Near-Close Near-Front Unrounded Vowel (Short I)
Spelling patterns: i, y
Sight words: it, is, in, big
CVC/Other words: sit, hit, pig, win, silly, happy
Little Luna giggles as Leo sits still and listens to the silly riddle with a big grin.
/ɒ/ or /ɑ/ Open Back Rounded Vowel (Short O)
Spelling patterns: o, a
Sight words: not, got, hot, what
CVC/Other words: pot, dog, fox, box, father, want
Luna and Leo spot the fox hopping on top of the log beside the pond.
/ʊ/ Near-Close Near-Back Rounded Vowel (Short U as in "book")
Spelling patterns: oo, u, ou
Sight words: look, good, could, would
CVC/Other words: book, took, foot, pull, bush, should
Luna looks in the good book while Leo puts his foot on the wooden stool.
/ʌ/ Open-Mid Back Unrounded Vowel (Short U as in "cup")
Spelling patterns: u, o, ou
Sight words: but, up, come, some
CVC/Other words: cup, run, sun, love, touch, young
Luna hugs Leo with love as they run under the sun having fun together.
/ə/ Mid Central Vowel (Schwa)
Spelling patterns: a, e, i, o, u
Sight words: about, above, across, again
CVC/Other words: sofa, taken, pencil, lemon, focus
Luna sits above Leo on the sofa, reading about animals across the ocean.
/eɪ/ Close-Mid Front Unrounded Vowel (Long A)
Spelling patterns: a_e, ai, ay, ea
Sight words: make, take, day, way
CVC/Other words: cake, late, rain, play, break, great
Brave Luna and Leo make their way to play games on this great sunny day.
/i/ Close Front Unrounded Vowel (Long E)
Spelling patterns: e, ee, ea, ie, y
Sight words: be, me, see, we
CVC/Other words: tree, keep, read, piece, happy, funny
Leo sees Luna reading peacefully under the green tree, feeling free and happy.
/aɪ/ Open Front to Near-Close Front Vowel (Long I)
Spelling patterns: i_e, igh, y, ie
Sight words: like, time, night, right
CVC/Other words: bike, kite, high, fly, pie, try
Luna flies her bright kite high in the sky while Leo rides his bike with delight.
/oʊ/ Close-Mid Back Rounded Vowel (Long O)
Spelling patterns: o_e, oa, ow, o
Sight words: go, no, so, know
CVC/Other words: home, bone, boat, slow, cold, most
Luna and Leo row their boat slowly home, knowing they'll go back tomorrow.
/u/ Close Back Rounded Vowel (Long U)
Spelling patterns: u_e, oo, ew, ue
Sight words: use, new, true, blue
CVC/Other words: tube, moon, grew, glue, fruit, school
Luna uses the new blue glue while Leo looks at the moon through the tube.
/aʊ/ Open to Near-Close Back Vowel (OW/OU Diphthong)
Spelling patterns: ow, ou
Sight words: now, how, out, about
CVC/Other words: cow, down, house, loud, brown, cloud
Luna and Leo shout with joy as they count the brown cows down by the house.
/ɔɪ/ Open-Mid Back to Near-Close Front Vowel (OI/OY Diphthong)
Spelling patterns: oi, oy
Sight words: boy, toy, point, voice
CVC/Other words: coin, oil, joy, noise, choice, enjoy
The joyful boy Leo enjoys playing with his noisy toy while Luna points with delight.
/ɝ/ R-Controlled Mid Central Vowel (Stressed ER)
Spelling patterns: er, ir, ur, or, ear
Sight words: her, were, first, work
CVC/Other words: bird, turn, word, learn, earth, perfect
Luna learns from her teacher while Leo turns the earth, working together perfectly.
/ɚ/ R-Controlled Mid Central Vowel (Unstressed ER)
Spelling patterns: er, or, ar, ur
Sight words: under, over, after, never
CVC/Other words: sister, doctor, sugar, color, father, mother
Luna's sister helps her and Leo color pictures of their mother and father together.
/ɑr/ R-Controlled Open Back Vowel (AR)
Spelling patterns: ar
Sight words: are, car, far, start
CVC/Other words: park, dark, farm, hard, smart, party
Smart Luna and Leo start their party in the park under the stars after dark.
/ɔr/ R-Controlled Open-Mid Back Vowel (OR)
Spelling patterns: or, ore, oar, our
Sight words: for, more, before, your
CVC/Other words: corn, store, door, four, short, morning
Luna opens the store door for Leo every morning before they explore more corners.
/ɛr/ R-Controlled Open-Mid Front Vowel (AIR/ARE)
Spelling patterns: are, air, ear, ere
Sight words: there, where, care, share
CVC/Other words: bear, hair, fair, chair, stairs, prepare
Luna and Leo share their care for the bear with fair hair sitting on the chair.
Luna & Leo's Phonics Adventure: Teaching every child to read with confidence, kindness, and joy!

A Free Character-Driven Orton-Gillingham Decodable 44 Book Collection

Luna & Leo's Sharing and Caring Series

A Character-Driven Orton-Gillingham Decodable Collection

SERIES TITLE OPTIONS

"Luna & Leo's Wonder World" (emphasizes discovery and magic)
"Adventures with Luna & Leo" (classic, approachable)
"Luna's Learning Adventures" (centers Luna as protagonist)
"The Luna & Leo Readers" (traditional, McGuffey-inspired)
"Wonder Friends: Luna & Leo Stories" (warm, friendship-focused)

RECOMMENDED: "Luna & Leo's Wonder World: Stories to Read, Color & Grow"

MAIN CHARACTERS

Luna (Age 6, First Grader)

Appearance: Wild, uncombed hair full of butterflies, flowers, and buzzing bees; giant anime-style eyes; colorful, mismatched clothes
Personality: On the autism spectrum; deeply emotional; sees magic in everyday things; scared of new situations but brave when it matters; intensely curious; hyperfocuses on interests; loves patterns and routines
Strengths: Notices details others miss; honest and genuine; incredibly imaginative; kind to all creatures; loyal friend
Growth Arc Across Series: Learning to manage big emotions, finding courage in small moments, discovering that being different is beautiful

Leo (Age 6-7, First/Second Grader)

Appearance: Neat, organized appearance; warm brown eyes; usually wearing his favorite blue jacket
Personality: Luna's best friend and steady presence; patient and understanding; practical but believes in Luna's magical view of the world; natural problem-solver
Strengths: Calming influence; brave in social situations; explains things clearly; protective without being overbearing
Role: Provides neurotypical perspective while celebrating neurodivergence; helps Luna navigate challenges; learns from Luna's unique viewpoint

Whiskers (The Cat)

Appearance: Fluffy calico with mismatched eyes (one blue, one green)
Personality: Mysterious, wise, seems to understand everything; appears at just the right moments; independent but affectionate
Story Role: Sometimes a guide, sometimes comic relief; represents intuition and observation

Ralph (The Wiener Dog)

Appearance: Long, low to the ground; enthusiastic tail; wears a little neckerchief
Personality: Loyal, sometimes clumsy, always optimistic; gets excited about everything; brave despite small size
Story Role: Provides humor and physical comedy; shows that small doesn't mean weak; models unconditional love

ORTON-GILLINGHAM SEQUENCE FOR FIRST 12 BOOKS

Phase 1: Short Vowels & Basic Consonants (Books 1-5)

BOOK 1: Short 'a' + Selected Consonants (m, t, s, p, n)

Phonics Focus: CVC words with short 'a' (mat, sat, pat, man, tan, pan, map, sap, nap)
Story Title: "Luna and the Magic Mat"
Virtue/Character Theme: KINDNESS - Sharing and caring for others
Story Summary: Luna finds a colorful mat in her backyard. She sits on it and imagines magical adventures. When Leo arrives, she shares her mat and they discover that imagination is better with friends.
Moral: True magic happens when we share with others
Decodable Text Sample (Child's Section - 40-60 words):

"Luna sat on a mat. The mat is tan. 'Sit!' said Luna. Leo sat. Pat, pat, pat. Luna can pat the mat. Leo can pat the mat. A cat sat! The cat is on the mat. Tap, tap, tap. The cat can tap."

BOOK 2: Short 'i' + Consonants (b, d, f, g, h, j, k, l)

Phonics Focus: CVC words with short 'i' (big, dig, fit, him, kit, lit)
Story Title: "The Big Dig"
Virtue/Character Theme: PERSEVERANCE - Trying even when things are hard
Story Summary: Luna and Leo dig in the sandbox to find "treasure." Luna gets frustrated when the sand keeps falling, but Ralph shows them that digging is fun even if you don't find treasure—you're making something new!
Moral: The journey matters as much as the goal
Key Scene: Luna's hair gets full of sand and MORE butterflies appear—they love sandy flowers!

BOOK 3: Short 'o' + Review Consonants

Phonics Focus: CVC words with short 'o' (hop, hot, mop, not, pot, top, got, dog)
Story Title: "The Hop-Hop Game"
Virtue/Character Theme: JOY - Finding happiness in simple things
Story Summary: Luna invents a hopping game. Everyone plays: Leo, Ralph, even Whiskers hops once! Luna discovers that joy multiplies when you share it.
Moral: Simple pleasures bring the greatest joy
Sensory Detail: Describes the feeling of hopping—the way your tummy feels, the wind in your hair

BOOK 4: Short 'u' + More Consonants (r, v, w, x, y, z)

Phonics Focus: CVC words with short 'u' (but, bus, fun, run, sun, up, us, mud)
Story Title: "The Fun Run"
Virtue/Character Theme: COURAGE - Doing things that scare us
Story Summary: Luna is scared to run in the school fun run because there will be lots of kids. Her stomach feels like butterflies (and her hair HAS butterflies!). Leo runs beside her, and Ralph runs between their feet. Luna learns she can be scared AND brave at the same time.
Moral: Courage isn't the absence of fear; it's acting despite fear

BOOK 5: Short 'e' + Review All Consonants

Phonics Focus: CVC words with short 'e' (bed, red, pet, net, wet, set, get, ten)
Story Title: "Ten Red Hens"
Virtue/Character Theme: RESPONSIBILITY - Taking care of what matters
Story Summary: Luna and Leo visit a farm and help count ten red hens. One hen gets out! Luna's detail-noticing superpower helps her find it under a red wheelbarrow. She learns that paying attention helps you help others.
Moral: Our unique abilities can help others; we all have gifts to give

Phase 2: Digraphs & Blends (Books 6-9)

BOOK 6: Consonant Digraphs 'sh' and 'ch'

Phonics Focus: Words with sh (shed, ship, shop, fish) and ch (chat, chop, chip, rich)
Story Title: "Wishes in the Fish Shop"
Virtue/Character Theme: HONESTY - Telling the truth even when it's hard
Story Summary: Luna and Leo visit a fish shop. Luna accidentally knocks over a shell display. She's scared to tell the shopkeeper, but Leo reminds her that honest people are trusted people. The shopkeeper appreciates her honesty and shows them a special shell.
Moral: Honesty builds trust and respect

BOOK 7: Consonant Digraphs 'th' and 'wh'

Phonics Focus: Words with th (this, that, with, path) and wh (when, which, whip)
Story Title: "The Path Through the Woods"
Virtue/Character Theme: PATIENCE - Waiting for good things
Story Summary: Luna rushes down a forest path and gets lost. When she slows down and is patient, she notices Whiskers waiting on the path, showing her the way home. The butterflies in her hair help too—they know the way to flowers, and flowers lead to Luna's garden!
Moral: Patience helps us see clearly

BOOK 8: Initial Blends (bl, cl, fl, gl, pl, sl)

Phonics Focus: Words with l-blends (blob, clap, flat, glad, plan, slip)
Story Title: "Luna's Plan"
Virtue/Character Theme: CREATIVITY - Thinking in new ways
Story Summary: Luna and Leo plan a party for Ralph's birthday. Nothing goes as planned—the cake is flat, the decorations slip down—but Luna uses her creative thinking to make it the best party ever. A flat cake becomes a "special pancake cake!"
Moral: Creativity turns problems into possibilities

BOOK 9: Initial Blends (br, cr, dr, fr, gr, pr, tr)

Phonics Focus: Words with r-blends (brag, crab, drip, from, grab, prop, trip)
Story Title: "The Crab from the Creek"
Virtue/Character Theme: HUMILITY - Not bragging; being kind about winning
Story Summary: Leo finds a big crab and starts to brag. Luna finds a small crab and loves it just as much. When a bigger kid brags about finding an even bigger crab, Leo realizes how bragging feels to others. They learn that every discovery is special without comparison.
Moral: We don't need to be the best to be valued

Phase 3: Long Vowels - Silent E Pattern (Books 10-12)

BOOK 10: Long 'a' (Silent e: a_e)

Phonics Focus: CVCe words with long 'a' (cake, came, game, make, name, same, take, wave)
Story Title: "The Name Game"
Virtue/Character Theme: RESPECT - Valuing others and their differences
Story Summary: A new student joins Luna's class with a name that's hard for Luna to say. She practices and practices because names matter—they're part of who we are. When she finally says it right, the new student's face lights up with the biggest smile.
Moral: Everyone deserves to be seen and respected for who they are

BOOK 11: Long 'i' (Silent e: i_e)

Phonics Focus: CVCe words with long 'i' (bike, dime, five, hide, kite, like, nine, time)
Story Title: "Five Kites in the Sky"
Virtue/Character Theme: GENEROSITY - Giving freely
Story Summary: Luna gets a beautiful kite for her birthday—it has flowers and butterflies painted on it! Five kids at the park don't have kites. Luna could keep it all to herself, but instead she shares, taking turns with each child. By the end, she has five new friends.
Moral: Generosity multiplies happiness

BOOK 12: Long 'o' (Silent e: o_e)

Phonics Focus: CVCe words with long 'o' (bone, hope, home, note, rose, stone)
Story Title: "A Rose and a Stone"
Virtue/Character Theme: GRATITUDE - Appreciating what we have
Story Summary: Luna and Leo take a walk. Leo finds a beautiful rose; Luna only finds a plain stone. At first Luna feels sad, but then she notices her stone has sparkles inside, and a tiny snail home underneath. She realizes everything has beauty when you look closely. She's grateful for her special stone.
Moral: Beauty and value are everywhere when we're grateful

BOOK STRUCTURE (Each Book)

FORMAT SPECIFICATIONS

Page Count: 24-32 pages per book

Cover (full color illustration)
Title page with character introduction
12-16 story pages (alternating decodable text and coloring pages)
4-6 activity pages
Parent guide section (2-4 pages)

EACH BOOK CONTAINS:

1. CHILD'S DECODABLE STORY SECTION (12-16 pages)

Left Page: Decodable text in large, clear font (40-60 words per page)
- Words strictly controlled to target phoneme + previously taught phonemes
- High-frequency sight words introduced gradually (max 2 new per book)
- Sentences simple but not robotic: "Luna sat on the mat" not "A cat. The cat sat."
Right Page: Full-page coloring illustration matching the text
- Luna with her characteristic wild hair, butterflies, flowers, bees
- Leo, Ralph, and/or Whiskers as appropriate
- Rich detail for coloring: patterns, textures, backgrounds
- Whimsical, magical elements even in everyday scenes

2. PARENT ENRICHMENT SECTION (runs alongside story or at back)

Story Extension (100-150 words): The same story retold with richer vocabulary, emotional depth, and longer sentences for parents to read aloud
Character Moment: Deeper look at Luna's feelings or Leo's thoughts
Virtue Spotlight: Brief explanation of the character value being taught
Discussion Questions: 3-4 open-ended questions
- "How did Luna feel when...?"
- "What would you do if...?"
- "Why was it important that...?"

3. ACTIVITY PAGES (4-6 pages at back)

A. Phonics Activities

Sound Sort: Pictures to color and sort by beginning/ending sound
Build-a-Word: Letter tiles to cut out and arrange
Silly Sentences: Mix-and-match word cards using target phoneme

B. Phonemic Awareness Games

Listen & Find: Parent says words, child identifies target sound
Rhyme Time: Generate rhyming words with Luna and Leo
Sound Counting: How many sounds in this word? Use counters/fingers

C. Sight Word Practice

Word Detective: Find and color sight words hidden in picture
Sentence Builder: Arrange sight word cards to make sentences
Flash & Dash: Movement game with sight word cards

D. Character Building Activities

Virtue in Action: "Color the pictures showing kindness/courage/honesty"
Emotion Faces: Luna and Leo showing different feelings—match and discuss
My Own Story: Prompt for child to draw/dictate their own story showing the virtue

E. Fine Motor/Coloring Activities

Trace Luna's Path: Pre-writing practice following swirls and lines
Pattern Play: Complete patterns with shapes/colors
Detailed Coloring: Special coloring page with extra-intricate design

4. PARENT GUIDE SECTION (2-4 pages at back)

Includes:

Phoneme Focus: Explanation of the sound being taught, how to form it
Multisensory Tips:
- Visual: What does the mouth look like making this sound?
- Auditory: Games for hearing the sound in words
- Kinesthetic: Hand motions, writing in sand/shaving cream, skywriting
Red Flags: When to seek additional support if child struggles
Extension Activities: Real-world practice (finding words while shopping, during car rides)
Sight Words List: Words introduced in this book and cumulative list
Read-Aloud Tips: How to make the parent section engaging
Connection to Next Book: Preview of upcoming phoneme

SONG INTEGRATION PLAN

Format for 44 Songs

Each book includes a simple, catchy song that reinforces the phoneme being taught. Songs follow predictable patterns for easy learning.

Sample Song Structure (Book 1 - Short 'a')

"The Short A Song" (Tune: "Twinkle, Twinkle Little Star")

(Verse 1) A says /a/ like apple, cat, Luna sits upon her mat, At and am and an and ap, Short A sound, we clap, clap, clap!

(Verse 2) A says /a/ in ant and sad, Can and pan and ran, we're glad! When we see the letter A, Short /a/ sound is what we say!

Recording Plan:

Luna's voice (child voice actor) leads the song
Simple acoustic guitar or ukulele backing
Sound effects (claps, taps) for engagement
Available as:
- QR code in book linking to audio
- Downloadable MP3 from series website
- YouTube video with animated Luna singing

Song Features:

Catchy, repetitive melody
Multiple target words embedded naturally
Hand motions/movement suggestions
Connects to the book's story theme
30-60 seconds long (attention span appropriate)

ILLUSTRATION SPECIFICATIONS

STYLE GUIDE

Luna's Design:

Large, expressive anime-style eyes (convey emotion clearly)
Wild, flowing hair that seems alive with butterflies, small flowers, occasional bees
Hair tangles form interesting shapes and patterns
Clothing: Comfortable, slightly mismatched, colorful layers
Body language: Sometimes big movements, sometimes very still and focused
Visible stimming: Hand-flapping when excited, rocking when concentrating

Visual Style:

Black and white line art designed specifically for coloring
Clean, bold outlines (easier for young children to stay within)
Variable line weights for visual interest
Detailed backgrounds but not overwhelming
Magical realism: Everyday settings with whimsical elements
Nature elements throughout: flowers, leaves, clouds, stars
Patterns and textures to make coloring engaging

Coloring Page Features:

Some areas intentionally left simpler for developing fine motor skills
Some areas highly detailed for older children/adults to enjoy too
Hidden elements to find and color (tiny butterflies, hidden letters)
Variety: Some full-page scenes, some vignettes, some character close-ups

ILLUSTRATION CHECKLIST FOR EACH BOOK:

☐ Luna appears in minimum 8 illustrations
☐ Luna's emotions are clearly readable
☐ At least 2 full-page spreads of Luna and Leo together
☐ Ralph and/or Whiskers in at least 3 scenes
☐ Nature elements (flowers, butterflies) integrated throughout
☐ Backgrounds show safe, welcoming environments
☐ Diversity in secondary characters when applicable
☐ Visual representation of the phoneme/learning concept
☐ At least one illustration of the virtue in action

IMPLEMENTATION ROADMAP

PHASE 1: DEVELOPMENT (Months 1-3)

Month 1: Foundation

Finalize character designs (work with illustrator on character sheets)
Create style guide document
Write full text for Books 1-3 (decodable + parent sections)
Draft activity pages for Books 1-3
Compose and record Songs 1-3

Month 2: Production

Complete illustrations for Book 1 (12-16 story illustrations + activities)
Finalize layout and design for Book 1
Beta test Book 1 with target audience (5-10 families, including children with dyslexia/autism)
Revise based on feedback
Continue writing Books 4-6

Month 3: Refinement & Expansion

Complete final Book 1 ready for printing
Complete illustrations for Books 2-3
Begin illustrations for Books 4-6
Develop website with QR code resources (songs, printables)
Create teacher/parent guide master document

PHASE 2: LAUNCH (Months 4-6)

Month 4: Soft Launch

Release Book 1 digitally and in print
Create social media content (reels showing coloring pages, songs)
Reach out to OG tutors, dyslexia organizations, special education communities
Gather testimonials and reviews
Release Books 2-3

Month 5: Building Momentum

Release Books 4-6
Host virtual read-aloud events (Luna character reading!)
Create free downloadable activity sheets as marketing
Build email list of interested parents/educators
Partner with dyslexia advocacy groups

Month 6: Full Series Vision

Release Books 7-9
Introduce series subscription option (receive new books monthly)
Create complementary products (Luna & Leo flashcards, posters, bookmarks)
Plan for Books 13-24

PHASE 3: EXPANSION (Months 7-12)

Complete Books 10-12 (end of first year curriculum)
Develop Books 13-24 (continuing through all 44 phonemes)
Create workbook companions
Develop Luna & Leo app with interactive games
Translation into Spanish (bilingual editions)
School/clinic bulk ordering options

MARKETING & DISTRIBUTION

TARGET AUDIENCES

Primary:

Parents of children with dyslexia (ages 5-8)
Parents of neurodivergent children
Homeschool families using OG approach
Orton-Gillingham tutors and reading specialists
Special education teachers

Secondary:

General elementary education teachers
Speech-language pathologists
Occupational therapists
Literacy advocates
Libraries and schools

DISTRIBUTION CHANNELS

Direct-to-Consumer:
- Series website with individual book purchase + subscription
- Etsy shop (especially for digital/printable versions)
Educational Platforms:
- Teachers Pay Teachers
- Dyslexia-specific marketplaces
- Amazon (print-on-demand)
Wholesale:
- Educational supply companies
- Therapy clinics
- Learning centers specializing in dyslexia
Institutional:
- School district bulk orders
- Library systems
- Nonprofit literacy organizations

PRICING STRATEGY

Individual books: $12-15 each (print), $8-10 (digital)
12-book set: $120-140 (save 20%)
Subscription: $12/month (one new book monthly + digital resources)
Institutional pricing: Volume discounts available

UNIQUE SELLING POINTS

Evidence-Based + Engaging: Rigorous OG methodology wrapped in compelling storytelling
Neurodivergent Representation: Authentic, positive portrayal of autism
Character Education: Every story teaches virtue, not just phonics
Interactive Format: Coloring engages hands and brain simultaneously
Multi-Generational: Simple text for child, enriched text for parent
Truly Decodable: Strictly controlled vocabulary without sounding robotic
Beautiful Aesthetics: Investment-quality books families want to keep
Complete System: Books + songs + activities + parent support
Representation Matters: Luna shows that different isn't less-than
Builds Confidence: Success with decodable text creates reading joy

SUCCESS METRICS

Educational:

Children show phonemic awareness improvement
Increased reading confidence and motivation
Transfer of skills to other reading materials

Engagement:

High completion rate (families finish the series)
Coloring pages are actually used (not left blank)
Songs are requested repeatedly
Children ask for "Luna stories"

Business:

Strong reviews from OG community
Repeat purchases (buying subsequent books)
Word-of-mouth referrals
Adoption by tutors/schools

LONG-TERM VISION

Series Extensions:

Books 13-24: Continue through all 44 phonemes (vowel teams, diphthongs, r-controlled, advanced patterns)
Luna & Leo Chapter Books: Transitional readers for post-decodable stage
Luna's Feelings Journal: Social-emotional learning companion
Leo's Guide to Being a Good Friend: Perspective-taking for neurotypical peers
Ralph & Whiskers' Adventures: Early readers from pets' perspective
Luna & Leo Flashcards: Phonics drill cards with character motivation
Parent Handbook: Comprehensive guide to teaching reading with Luna & Leo

Beyond Books:

Plush Luna & Leo dolls
Audio books with songs
Animated short films of select stories
Luna & Leo learning app (games reinforcing phonics)
Professional development for educators using the series
Luna & Leo reading curriculum guide for schools

CALL TO ACTION: NEXT STEPS

To Begin Today:

Secure Illustrator: Find artist who can capture Luna's magic and create coloring-friendly art
Write Book 1: Complete decodable text + parent section + activities
Record Song 1: Even a simple home recording to test concept
Create Character Sheet: Detailed visual reference for Luna, Leo, Ralph, Whiskers
Design Sample Pages: Mock up 2-3 spreads to visualize final product

First Week:

Complete full text for Books 1-3
Commission character designs from illustrator
Outline activity pages for Books 1-3
Research printing options (print-on-demand vs. offset)
Set up basic website/landing page

First Month:

Complete Book 1 (text, illustrations, layout)
Beta test with 5-10 families
Revise based on feedback
Begin Books 2-3 illustrations
Create social media presence

WHY THIS WILL WORK

This series fills a genuine gap in the market. Current OG decodables are functionally sound but emotionally flat. Trade picture books are beautifully illustrated and character-rich but phonetically uncontrolled. Luna & Leo bridges this divide.

Parents of children with dyslexia are desperate for materials that work AND that their children actually want to read. Neurodivergent children need to see themselves as heroes in stories, not just as characters to be fixed.

By combining proven OG methodology, authentic representation, character education, interactive coloring, and true artistry, Luna & Leo's Wonder World can become the gold standard for decodable readers—books that teach reading while nurturing the whole child.

Luna teaches children that learning to read is an adventure. And that being different makes you not just okay, but wonderful.

"Every child deserves to see themselves as the hero of their own story."

SERIES TITLE OPTIONS

"Luna & Leo's Wonder World" (emphasizes discovery and magic)
"Adventures with Luna & Leo" (classic, approachable)
"Luna's Learning Adventures" (centers Luna as protagonist)
"The Luna & Leo Readers" (traditional, McGuffey-inspired)
"Wonder Friends: Luna & Leo Stories" (warm, friendship-focused)

RECOMMENDED: "Luna & Leo's Wonder World: Stories to Read, Color & Grow"

MAIN CHARACTERS

Luna (Age 6, First Grader)

Appearance: Wild, uncombed hair full of butterflies, flowers, and buzzing bees; giant anime-style eyes; colorful, mismatched clothes
Personality: On the autism spectrum; deeply emotional; sees magic in everyday things; scared of new situations but brave when it matters; intensely curious; hyperfocuses on interests; loves patterns and routines
Strengths: Notices details others miss; honest and genuine; incredibly imaginative; kind to all creatures; loyal friend
Growth Arc Across Series: Learning to manage big emotions, finding courage in small moments, discovering that being different is beautiful

Leo (Age 6-7, First/Second Grader)

Appearance: Neat, organized appearance; warm brown eyes; usually wearing his favorite blue jacket
Personality: Luna's best friend and steady presence; patient and understanding; practical but believes in Luna's magical view of the world; natural problem-solver
Strengths: Calming influence; brave in social situations; explains things clearly; protective without being overbearing
Role: Provides neurotypical perspective while celebrating neurodivergence; helps Luna navigate challenges; learns from Luna's unique viewpoint

Whiskers (The Cat)

Appearance: Fluffy calico with mismatched eyes (one blue, one green)
Personality: Mysterious, wise, seems to understand everything; appears at just the right moments; independent but affectionate
Story Role: Sometimes a guide, sometimes comic relief; represents intuition and observation

Ralph (The Wiener Dog)

Appearance: Long, low to the ground; enthusiastic tail; wears a little neckerchief
Personality: Loyal, sometimes clumsy, always optimistic; gets excited about everything; brave despite small size
Story Role: Provides humor and physical comedy; shows that small doesn't mean weak; models unconditional love

ORTON-GILLINGHAM SEQUENCE FOR FIRST 12 BOOKS

Phase 1: Short Vowels & Basic Consonants (Books 1-5)

BOOK 1: Short 'a' + Selected Consonants (m, t, s, p, n)

Phonics Focus: CVC words with short 'a' (mat, sat, pat, man, tan, pan, map, sap, nap)
Story Title: "Luna and the Magic Mat"
Virtue/Character Theme: KINDNESS - Sharing and caring for others
Story Summary: Luna finds a colorful mat in her backyard. She sits on it and imagines magical adventures. When Leo arrives, she shares her mat and they discover that imagination is better with friends.
Moral: True magic happens when we share with others
Decodable Text Sample (Child's Section - 40-60 words):

"Luna sat on a mat. The mat is tan. 'Sit!' said Luna. Leo sat. Pat, pat, pat. Luna can pat the mat. Leo can pat the mat. A cat sat! The cat is on the mat. Tap, tap, tap. The cat can tap."

BOOK 2: Short 'i' + Consonants (b, d, f, g, h, j, k, l)

Phonics Focus: CVC words with short 'i' (big, dig, fit, him, kit, lit)
Story Title: "The Big Dig"
Virtue/Character Theme: PERSEVERANCE - Trying even when things are hard
Story Summary: Luna and Leo dig in the sandbox to find "treasure." Luna gets frustrated when the sand keeps falling, but Ralph shows them that digging is fun even if you don't find treasure—you're making something new!
Moral: The journey matters as much as the goal
Key Scene: Luna's hair gets full of sand and MORE butterflies appear—they love sandy flowers!

BOOK 3: Short 'o' + Review Consonants

Phonics Focus: CVC words with short 'o' (hop, hot, mop, not, pot, top, got, dog)
Story Title: "The Hop-Hop Game"
Virtue/Character Theme: JOY - Finding happiness in simple things
Story Summary: Luna invents a hopping game. Everyone plays: Leo, Ralph, even Whiskers hops once! Luna discovers that joy multiplies when you share it.
Moral: Simple pleasures bring the greatest joy
Sensory Detail: Describes the feeling of hopping—the way your tummy feels, the wind in your hair

BOOK 4: Short 'u' + More Consonants (r, v, w, x, y, z)

Phonics Focus: CVC words with short 'u' (but, bus, fun, run, sun, up, us, mud)
Story Title: "The Fun Run"
Virtue/Character Theme: COURAGE - Doing things that scare us
Story Summary: Luna is scared to run in the school fun run because there will be lots of kids. Her stomach feels like butterflies (and her hair HAS butterflies!). Leo runs beside her, and Ralph runs between their feet. Luna learns she can be scared AND brave at the same time.
Moral: Courage isn't the absence of fear; it's acting despite fear

BOOK 5: Short 'e' + Review All Consonants

Phonics Focus: CVC words with short 'e' (bed, red, pet, net, wet, set, get, ten)
Story Title: "Ten Red Hens"
Virtue/Character Theme: RESPONSIBILITY - Taking care of what matters
Story Summary: Luna and Leo visit a farm and help count ten red hens. One hen gets out! Luna's detail-noticing superpower helps her find it under a red wheelbarrow. She learns that paying attention helps you help others.
Moral: Our unique abilities can help others; we all have gifts to give

Phase 2: Digraphs & Blends (Books 6-9)

BOOK 6: Consonant Digraphs 'sh' and 'ch'

Phonics Focus: Words with sh (shed, ship, shop, fish) and ch (chat, chop, chip, rich)
Story Title: "Wishes in the Fish Shop"
Virtue/Character Theme: HONESTY - Telling the truth even when it's hard
Story Summary: Luna and Leo visit a fish shop. Luna accidentally knocks over a shell display. She's scared to tell the shopkeeper, but Leo reminds her that honest people are trusted people. The shopkeeper appreciates her honesty and shows them a special shell.
Moral: Honesty builds trust and respect

BOOK 7: Consonant Digraphs 'th' and 'wh'

Phonics Focus: Words with th (this, that, with, path) and wh (when, which, whip)
Story Title: "The Path Through the Woods"
Virtue/Character Theme: PATIENCE - Waiting for good things
Story Summary: Luna rushes down a forest path and gets lost. When she slows down and is patient, she notices Whiskers waiting on the path, showing her the way home. The butterflies in her hair help too—they know the way to flowers, and flowers lead to Luna's garden!
Moral: Patience helps us see clearly

BOOK 8: Initial Blends (bl, cl, fl, gl, pl, sl)

Phonics Focus: Words with l-blends (blob, clap, flat, glad, plan, slip)
Story Title: "Luna's Plan"
Virtue/Character Theme: CREATIVITY - Thinking in new ways
Story Summary: Luna and Leo plan a party for Ralph's birthday. Nothing goes as planned—the cake is flat, the decorations slip down—but Luna uses her creative thinking to make it the best party ever. A flat cake becomes a "special pancake cake!"
Moral: Creativity turns problems into possibilities

BOOK 9: Initial Blends (br, cr, dr, fr, gr, pr, tr)

Phonics Focus: Words with r-blends (brag, crab, drip, from, grab, prop, trip)
Story Title: "The Crab from the Creek"
Virtue/Character Theme: HUMILITY - Not bragging; being kind about winning
Story Summary: Leo finds a big crab and starts to brag. Luna finds a small crab and loves it just as much. When a bigger kid brags about finding an even bigger crab, Leo realizes how bragging feels to others. They learn that every discovery is special without comparison.
Moral: We don't need to be the best to be valued

Phase 3: Long Vowels - Silent E Pattern (Books 10-12)

BOOK 10: Long 'a' (Silent e: a_e)

Phonics Focus: CVCe words with long 'a' (cake, came, game, make, name, same, take, wave)
Story Title: "The Name Game"
Virtue/Character Theme: RESPECT - Valuing others and their differences
Story Summary: A new student joins Luna's class with a name that's hard for Luna to say. She practices and practices because names matter—they're part of who we are. When she finally says it right, the new student's face lights up with the biggest smile.
Moral: Everyone deserves to be seen and respected for who they are

BOOK 11: Long 'i' (Silent e: i_e)

Phonics Focus: CVCe words with long 'i' (bike, dime, five, hide, kite, like, nine, time)
Story Title: "Five Kites in the Sky"
Virtue/Character Theme: GENEROSITY - Giving freely
Story Summary: Luna gets a beautiful kite for her birthday—it has flowers and butterflies painted on it! Five kids at the park don't have kites. Luna could keep it all to herself, but instead she shares, taking turns with each child. By the end, she has five new friends.
Moral: Generosity multiplies happiness

BOOK 12: Long 'o' (Silent e: o_e)

Phonics Focus: CVCe words with long 'o' (bone, hope, home, note, rose, stone)
Story Title: "A Rose and a Stone"
Virtue/Character Theme: GRATITUDE - Appreciating what we have
Story Summary: Luna and Leo take a walk. Leo finds a beautiful rose; Luna only finds a plain stone. At first Luna feels sad, but then she notices her stone has sparkles inside, and a tiny snail home underneath. She realizes everything has beauty when you look closely. She's grateful for her special stone.
Moral: Beauty and value are everywhere when we're grateful

BOOK STRUCTURE (Each Book)

FORMAT SPECIFICATIONS

Page Count: 24-32 pages per book

Cover (full color illustration)
Title page with character introduction
12-16 story pages (alternating decodable text and coloring pages)
4-6 activity pages
Parent guide section (2-4 pages)

EACH BOOK CONTAINS:

1. CHILD'S DECODABLE STORY SECTION (12-16 pages)

Left Page: Decodable text in large, clear font (40-60 words per page)
- Words strictly controlled to target phoneme + previously taught phonemes
- High-frequency sight words introduced gradually (max 2 new per book)
- Sentences simple but not robotic: "Luna sat on the mat" not "A cat. The cat sat."
Right Page: Full-page coloring illustration matching the text
- Luna with her characteristic wild hair, butterflies, flowers, bees
- Leo, Ralph, and/or Whiskers as appropriate
- Rich detail for coloring: patterns, textures, backgrounds
- Whimsical, magical elements even in everyday scenes

2. PARENT ENRICHMENT SECTION (runs alongside story or at back)

Story Extension (100-150 words): The same story retold with richer vocabulary, emotional depth, and longer sentences for parents to read aloud
Character Moment: Deeper look at Luna's feelings or Leo's thoughts
Virtue Spotlight: Brief explanation of the character value being taught
Discussion Questions: 3-4 open-ended questions
- "How did Luna feel when...?"
- "What would you do if...?"
- "Why was it important that...?"

3. ACTIVITY PAGES (4-6 pages at back)

A. Phonics Activities

Sound Sort: Pictures to color and sort by beginning/ending sound
Build-a-Word: Letter tiles to cut out and arrange
Silly Sentences: Mix-and-match word cards using target phoneme

B. Phonemic Awareness Games

Listen & Find: Parent says words, child identifies target sound
Rhyme Time: Generate rhyming words with Luna and Leo
Sound Counting: How many sounds in this word? Use counters/fingers

C. Sight Word Practice

Word Detective: Find and color sight words hidden in picture
Sentence Builder: Arrange sight word cards to make sentences
Flash & Dash: Movement game with sight word cards

D. Character Building Activities

Virtue in Action: "Color the pictures showing kindness/courage/honesty"
Emotion Faces: Luna and Leo showing different feelings—match and discuss
My Own Story: Prompt for child to draw/dictate their own story showing the virtue

E. Fine Motor/Coloring Activities

Trace Luna's Path: Pre-writing practice following swirls and lines
Pattern Play: Complete patterns with shapes/colors
Detailed Coloring: Special coloring page with extra-intricate design

4. PARENT GUIDE SECTION (2-4 pages at back)

Includes:

Phoneme Focus: Explanation of the sound being taught, how to form it
Multisensory Tips:
- Visual: What does the mouth look like making this sound?
- Auditory: Games for hearing the sound in words
- Kinesthetic: Hand motions, writing in sand/shaving cream, skywriting
Red Flags: When to seek additional support if child struggles
Extension Activities: Real-world practice (finding words while shopping, during car rides)
Sight Words List: Words introduced in this book and cumulative list
Read-Aloud Tips: How to make the parent section engaging
Connection to Next Book: Preview of upcoming phoneme

SONG INTEGRATION PLAN

Format for 44 Songs

Each book includes a simple, catchy song that reinforces the phoneme being taught. Songs follow predictable patterns for easy learning.

Sample Song Structure (Book 1 - Short 'a')

"The Short A Song" (Tune: "Twinkle, Twinkle Little Star")

(Verse 1) A says /a/ like apple, cat, Luna sits upon her mat, At and am and an and ap, Short A sound, we clap, clap, clap!

(Verse 2) A says /a/ in ant and sad, Can and pan and ran, we're glad! When we see the letter A, Short /a/ sound is what we say!

Recording Plan:

Luna's voice (child voice actor) leads the song
Simple acoustic guitar or ukulele backing
Sound effects (claps, taps) for engagement
Available as:
- QR code in book linking to audio
- Downloadable MP3 from series website
- YouTube video with animated Luna singing

Song Features:

Catchy, repetitive melody
Multiple target words embedded naturally
Hand motions/movement suggestions
Connects to the book's story theme
30-60 seconds long (attention span appropriate)

ILLUSTRATION SPECIFICATIONS

STYLE GUIDE

Luna's Design:

Large, expressive anime-style eyes (convey emotion clearly)
Wild, flowing hair that seems alive with butterflies, small flowers, occasional bees
Hair tangles form interesting shapes and patterns
Clothing: Comfortable, slightly mismatched, colorful layers
Body language: Sometimes big movements, sometimes very still and focused
Visible stimming: Hand-flapping when excited, rocking when concentrating

Visual Style:

Black and white line art designed specifically for coloring
Clean, bold outlines (easier for young children to stay within)
Variable line weights for visual interest
Detailed backgrounds but not overwhelming
Magical realism: Everyday settings with whimsical elements
Nature elements throughout: flowers, leaves, clouds, stars
Patterns and textures to make coloring engaging

Coloring Page Features:

Some areas intentionally left simpler for developing fine motor skills
Some areas highly detailed for older children/adults to enjoy too
Hidden elements to find and color (tiny butterflies, hidden letters)
Variety: Some full-page scenes, some vignettes, some character close-ups

ILLUSTRATION CHECKLIST FOR EACH BOOK:

☐ Luna appears in minimum 8 illustrations
☐ Luna's emotions are clearly readable
☐ At least 2 full-page spreads of Luna and Leo together
☐ Ralph and/or Whiskers in at least 3 scenes
☐ Nature elements (flowers, butterflies) integrated throughout
☐ Backgrounds show safe, welcoming environments
☐ Diversity in secondary characters when applicable
☐ Visual representation of the phoneme/learning concept
☐ At least one illustration of the virtue in action

IMPLEMENTATION ROADMAP

PHASE 1: DEVELOPMENT (Months 1-3)

Month 1: Foundation

Finalize character designs (work with illustrator on character sheets)
Create style guide document
Write full text for Books 1-3 (decodable + parent sections)
Draft activity pages for Books 1-3
Compose and record Songs 1-3

Month 2: Production

Complete illustrations for Book 1 (12-16 story illustrations + activities)
Finalize layout and design for Book 1
Beta test Book 1 with target audience (5-10 families, including children with dyslexia/autism)
Revise based on feedback
Continue writing Books 4-6

Month 3: Refinement & Expansion

Complete final Book 1 ready for printing
Complete illustrations for Books 2-3
Begin illustrations for Books 4-6
Develop website with QR code resources (songs, printables)
Create teacher/parent guide master document

PHASE 2: LAUNCH (Months 4-6)

Month 4: Soft Launch

Release Book 1 digitally and in print
Create social media content (reels showing coloring pages, songs)
Reach out to OG tutors, dyslexia organizations, special education communities
Gather testimonials and reviews
Release Books 2-3

Month 5: Building Momentum

Release Books 4-6
Host virtual read-aloud events (Luna character reading!)
Create free downloadable activity sheets as marketing
Build email list of interested parents/educators
Partner with dyslexia advocacy groups

Month 6: Full Series Vision

Release Books 7-9
Introduce series subscription option (receive new books monthly)
Create complementary products (Luna & Leo flashcards, posters, bookmarks)
Plan for Books 13-24

PHASE 3: EXPANSION (Months 7-12)

Complete Books 10-12 (end of first year curriculum)
Develop Books 13-24 (continuing through all 44 phonemes)
Create workbook companions
Develop Luna & Leo app with interactive games
Translation into Spanish (bilingual editions)
School/clinic bulk ordering options

MARKETING & DISTRIBUTION

TARGET AUDIENCES

Primary:

Parents of children with dyslexia (ages 5-8)
Parents of neurodivergent children
Homeschool families using OG approach
Orton-Gillingham tutors and reading specialists
Special education teachers

Secondary:

General elementary education teachers
Speech-language pathologists
Occupational therapists
Literacy advocates
Libraries and schools

DISTRIBUTION CHANNELS

Direct-to-Consumer:
- Series website with individual book purchase + subscription
- Etsy shop (especially for digital/printable versions)
Educational Platforms:
- Teachers Pay Teachers
- Dyslexia-specific marketplaces
- Amazon (print-on-demand)
Wholesale:
- Educational supply companies
- Therapy clinics
- Learning centers specializing in dyslexia
Institutional:
- School district bulk orders
- Library systems
- Nonprofit literacy organizations

PRICING STRATEGY

Individual books: $12-15 each (print), $8-10 (digital)
12-book set: $120-140 (save 20%)
Subscription: $12/month (one new book monthly + digital resources)
Institutional pricing: Volume discounts available

UNIQUE SELLING POINTS

Evidence-Based + Engaging: Rigorous OG methodology wrapped in compelling storytelling
Neurodivergent Representation: Authentic, positive portrayal of autism
Character Education: Every story teaches virtue, not just phonics
Interactive Format: Coloring engages hands and brain simultaneously
Multi-Generational: Simple text for child, enriched text for parent
Truly Decodable: Strictly controlled vocabulary without sounding robotic
Beautiful Aesthetics: Investment-quality books families want to keep
Complete System: Books + songs + activities + parent support
Representation Matters: Luna shows that different isn't less-than
Builds Confidence: Success with decodable text creates reading joy

SUCCESS METRICS

Educational:

Children show phonemic awareness improvement
Increased reading confidence and motivation
Transfer of skills to other reading materials

Engagement:

High completion rate (families finish the series)
Coloring pages are actually used (not left blank)
Songs are requested repeatedly
Children ask for "Luna stories"

Business:

Strong reviews from OG community
Repeat purchases (buying subsequent books)
Word-of-mouth referrals
Adoption by tutors/schools

LONG-TERM VISION

Series Extensions:

Books 13-24: Continue through all 44 phonemes (vowel teams, diphthongs, r-controlled, advanced patterns)
Luna & Leo Chapter Books: Transitional readers for post-decodable stage
Luna's Feelings Journal: Social-emotional learning companion
Leo's Guide to Being a Good Friend: Perspective-taking for neurotypical peers
Ralph & Whiskers' Adventures: Early readers from pets' perspective
Luna & Leo Flashcards: Phonics drill cards with character motivation
Parent Handbook: Comprehensive guide to teaching reading with Luna & Leo

Beyond Books:

Plush Luna & Leo dolls
Audio books with songs
Animated short films of select stories
Luna & Leo learning app (games reinforcing phonics)
Professional development for educators using the series
Luna & Leo reading curriculum guide for schools

CALL TO ACTION: NEXT STEPS

To Begin Today:

Secure Illustrator: Find artist who can capture Luna's magic and create coloring-friendly art
Write Book 1: Complete decodable text + parent section + activities
Record Song 1: Even a simple home recording to test concept
Create Character Sheet: Detailed visual reference for Luna, Leo, Ralph, Whiskers
Design Sample Pages: Mock up 2-3 spreads to visualize final product

First Week:

Complete full text for Books 1-3
Commission character designs from illustrator
Outline activity pages for Books 1-3
Research printing options (print-on-demand vs. offset)
Set up basic website/landing page

First Month:

Complete Book 1 (text, illustrations, layout)
Beta test with 5-10 families
Revise based on feedback
Begin Books 2-3 illustrations
Create social media presence

WHY THIS WILL WORK

Luna teaches children that learning to read is an adventure. And that being different makes you not just okay, but wonderful.

"Every child deserves to see themselves as the hero of their own story."

Monday, October 6, 2025

Teaching Phonics, Building Character, Celebrating Neurodiversity

Perfect For:

Luna & Leo's 44 English Phonemes Reference Sheet

Teaching Phonics, Building Character, Celebrating Neurodiversity

CONSONANT PHONEMES

VOWEL PHONEMES

A Free Character-Driven Orton-Gillingham Decodable 44 Book Collection

Luna & Leo's Sharing and Caring Series

A Character-Driven Orton-Gillingham Decodable Collection

SERIES TITLE OPTIONS

MAIN CHARACTERS

Luna (Age 6, First Grader)

Leo (Age 6-7, First/Second Grader)

Whiskers (The Cat)

Ralph (The Wiener Dog)

ORTON-GILLINGHAM SEQUENCE FOR FIRST 12 BOOKS

Phase 1: Short Vowels & Basic Consonants (Books 1-5)

Phase 2: Digraphs & Blends (Books 6-9)

Phase 3: Long Vowels - Silent E Pattern (Books 10-12)

BOOK STRUCTURE (Each Book)

FORMAT SPECIFICATIONS

EACH BOOK CONTAINS:

1. CHILD'S DECODABLE STORY SECTION (12-16 pages)

2. PARENT ENRICHMENT SECTION (runs alongside story or at back)

3. ACTIVITY PAGES (4-6 pages at back)

4. PARENT GUIDE SECTION (2-4 pages at back)

SONG INTEGRATION PLAN

Format for 44 Songs

Sample Song Structure (Book 1 - Short 'a')

Song Features:

ILLUSTRATION SPECIFICATIONS

STYLE GUIDE

ILLUSTRATION CHECKLIST FOR EACH BOOK:

IMPLEMENTATION ROADMAP

PHASE 1: DEVELOPMENT (Months 1-3)

PHASE 2: LAUNCH (Months 4-6)

PHASE 3: EXPANSION (Months 7-12)

MARKETING & DISTRIBUTION

TARGET AUDIENCES

DISTRIBUTION CHANNELS

PRICING STRATEGY

UNIQUE SELLING POINTS

SUCCESS METRICS

LONG-TERM VISION

Series Extensions:

Beyond Books:

CALL TO ACTION: NEXT STEPS

To Begin Today:

First Week:

First Month:

WHY THIS WILL WORK

SERIES TITLE OPTIONS

MAIN CHARACTERS

Luna (Age 6, First Grader)

Leo (Age 6-7, First/Second Grader)

Whiskers (The Cat)

Ralph (The Wiener Dog)

ORTON-GILLINGHAM SEQUENCE FOR FIRST 12 BOOKS

Phase 1: Short Vowels & Basic Consonants (Books 1-5)

Phase 2: Digraphs & Blends (Books 6-9)

Phase 3: Long Vowels - Silent E Pattern (Books 10-12)

BOOK STRUCTURE (Each Book)

FORMAT SPECIFICATIONS

EACH BOOK CONTAINS:

1. CHILD'S DECODABLE STORY SECTION (12-16 pages)

2. PARENT ENRICHMENT SECTION (runs alongside story or at back)

3. ACTIVITY PAGES (4-6 pages at back)

4. PARENT GUIDE SECTION (2-4 pages at back)

SONG INTEGRATION PLAN

Format for 44 Songs

Sample Song Structure (Book 1 - Short 'a')

Song Features:

ILLUSTRATION SPECIFICATIONS

STYLE GUIDE

ILLUSTRATION CHECKLIST FOR EACH BOOK:

IMPLEMENTATION ROADMAP

PHASE 1: DEVELOPMENT (Months 1-3)

PHASE 2: LAUNCH (Months 4-6)

PHASE 3: EXPANSION (Months 7-12)